Case Study
Auckland Bearing Distributors Ltd
ABD Group is a 100% New Zealand-owned engineering distribution business and one of the country's largest independently owned stockists of bearings, power transmission products, gaskets, seals and related components.
With branches throughout New Zealand and tens of thousands of product lines, ABD supports customers across automotive, industrial, agricultural, marine and engineering sectors.
The Challenge
ABD required a modern ecommerce platform capable of supporting both trade and retail customers while making a large and technically diverse product catalogue easier to navigate.
- Improve product discovery across automotive and industrial ranges
- Provide trade customers with secure access to account-specific information
- Show useful product and branch stock information online
- Support a straightforward purchasing experience across desktop and mobile
- Connect the website with ABD's existing product and business systems
The Solution
Koda designed and developed a custom, fully responsive ecommerce platform tailored to ABD's operational requirements. The solution brings trade and retail purchasing into a single environment while keeping the experience appropriate for each customer type.
- Advanced product, category and brand search
- Automotive and industrial product discovery
- Secure trade customer login and account-specific pricing
- Branch stock and product availability information
- Online ordering for both B2B and B2C customers
- Integration with ABD's internal systems to support product, customer and order information
The Outcome
Koda designed and developed a custom, fully responsive ecommerce platform tailored to ABD's operational requirements. The solution brings trade and retail purchasing into a single environment while keeping the experience appropriate for each customer type.
- Advanced product, category and brand search
- Automotive and industrial product discovery
- Secure trade customer login and account-specific pricing
- Branch stock and product availability information
- Online ordering for both B2B and B2C customers
- Integration with ABD's internal systems to support product, customer and order information
Technology
The platform was developed using React and Node.js, providing a modern foundation for a secure, scalable and high-performing ecommerce environment.
React delivers a fast, responsive interface across desktop, tablet and mobile devices, while Node.js provides a robust application layer suited to complex ecommerce functionality and systems integration.
Security was considered throughout the solution, including secure customer authentication, controlled access to trade account information, hosted payment processing and a maintainable technology framework that can be kept current over time.
Performance was a core requirement. The platform was designed to support efficient product search, fast page delivery and a consistent experience across a large catalogue and multiple customer types.
SEO was built into the public website structure through crawlable product and category content, search-friendly URLs, configurable metadata, structured headings and XML sitemap support. This helps search engines understand ABD's products, brands and technical expertise while supporting ongoing organic visibility.
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